Cal AI · B2C · photo calorie tracking app
Have a UGC creator post on the brand's own page, and restart as influencers get pricier
Paused while influencer CPMs were cheap; now restarting for cheaper views
What they did
In their words
Alfie Dickens - Meet The Marketing Genius Behind Cal AI
JosephDo you guys do organic UGC now at Cal AI?
Alfie DickensYeah, we're starting to. Um, we haven't We We tried it, and we did do some at the start. We had a guy called Dawson do a lot of UGC at the start for us. He already had a good personal brand, and he would just post on our page as well. But like after we had a lot of influencers, we kind of stopped, and because we got such good CPM deals with our influencers, it wasn't really worth doing UGC at the time. But now we're sort of transitioning, and we are starting to do We actually, like the in the last few weeks, have been looking into doing some more UGC, yeah.
JosephSo if you're starting a brand-new app today, you would you would choose UGC over influencers?
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Tags: ugc, brand-account