Pitch 'keep making your normal videos, just sneak us in', then ask for a call

JosephSo if if you message a creator, and you're like, "Hey, I love your content. Like I want to do a a deal with you. Um let's do a call." And then they're like, "Yeah, I'm like somewhat interested in the deal, but uh I don't I don't really want to do a call." Like would you still continue to talk to them and try to work something out?

Alfie DickensYeah. So we have a system where the initial outreach goes out, most people usually would just reply saying, "What's your budget?" Because they want to get straight to the facts. So then we would but then we would kind of try and explain, you know, "This is what we want to do. We want it to be seamless videos. We want it to be a long-term partnership," stuff like that, which kind of persuades them a little bit more like, "Oh, it does sound good. Um we can definitely make something work."

Alfie DickensAnd so we had those messages before, and then we would be like, "You know, we'd love to jump on a call and finalize this deal with you." So we had, you know, it was kind of like classic persuade persuasive, you know, like, "Oh, this is what we want to do. This is why it suits you." And then once they kind of seem interested in that, then we say, "You know, we'd love to jump on a call and finalize this." Um, and then the call, you That's when you would then talk about the rates in inside of the call.

JosephThat's That's good. I feel like a lot of people try to go straight for the kill, like on on message one, or just like, "Hey, let's do a brand deal. Can we hop on a call?" And obviously, the you're just you're going to get a lower [laughter] called percentage with that.

JosephAnd then, on the call, what are the reasons for people saying no ultimately to the deals? Is it just about the math usually?

Alfie DickensIt's usually just whether we can pay them what they want. That was it. Um, cuz most of the time, you know, we won them over by saying the classic of um, "You know, these videos are going to be seamless. We want this to be a long-term partnership. Uh you guys can post your normal videos. We don't want to change the ideas that you have. We just want to sneak the app in there." That usually won them over to bring the price down a little bit. And sometimes it brought it down enough to where it could be profitable for for us and a good deal in the long run.

Alfie DickensSometimes people didn't really budge, didn't really, you know, they just still went with the same prices and was still too high, or yeah, and then we just knew the deals weren't going to be profitable for us, so it just kind of stops there. And there's not much you can do at that point, cuz if they're not willing to make a video at a price you want, then it's not worth it. So I guess it comes down to the patience, again, where it's so hard. You …