GTM Sauce

attn.design · B2C · inspiration library for creators

Post YouTube-style vlogs on LinkedIn, where your network already is

Video posts got far more impressions; 250 link clicks; led into $6,500 in 60 days

Workedfounder-brandorganic-short-video

What they did

After 30 days of posting everywhere, doubled down on LinkedIn, where interest was growing and he had career-long credibility. Brought vlog-style content popular on YouTube to LinkedIn as a pattern break against launch videos and expert interviews; mostly editorial 'how we do things' content.

What happened

Anything that was video got a lot of impressions; 250 link engagements from high-value professionals; drove the interest behind the $6,500 in revenue by day 60.
Stage
Early (early revenue)
Effort
Daily posting for ~30 days

This shipped together with other changes, so the result can't be credited to this alone.

7:01
“My first angle was to take the learnings from YouTube and publishing a different type of content on LinkedIn, like vlog-like content on LinkedIn, which is really popular on YouTube. That really created a pattern break.”
Gaurabh Mathure
“And you can see that anything that was a video started getting a lot of impressions.”
Gaurabh Mathure
11:22
“The second one was around start where you already have a network.”
Gaurabh Mathure

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