How attn.design grows

After 30 days of posting everywhere, doubled down on LinkedIn, where interest was growing and he had career-long credibility. Brought vlog-style content popular on YouTube to LinkedIn as a pattern break against launch videos and expert interviews; mostly editorial 'how we do things' content.

Host diagnosed an addiction to building and shiny object syndrome: go cold turkey for 30 days, no new features, projects or ideas; goal $1,000 revenue. Gaurabh picked his two strongest products (attn.design and VueMagnet) and worked only on selling them.

attn.design free version lets users get inspired and start learning; a pro plan at $99 unlocks more. Positioned as the 'gateway' product in a two-product ecosystem.

Host's challenge rule for 30 days: two customer conversations a day (phone or in person), ~15 minutes each, instead of building new features or projects.

Noticed on LinkedIn many experienced professionals (founders, co-founders, PMs in high-spending cities) who want a personal brand but don't know how to make content. Changed positioning from 'The attention library for YouTubers' to LinkedIn, 'where experts become creators'.

Once content drew interest, cold-reached prospects showing research about them; offered to make mock-ups for them and sent personalized demos of the whole platform; gathered product feedback from editors who could become customers.

Host's challenge rule: post once a day documenting the journey. With no chosen channel he posted everywhere: X (existing followers), LinkedIn (existing followers), Reddit forums (no product promotion allowed, must be useful) and YouTube.