attn.design · B2C · inspiration library for creators
Retarget from YouTubers to well-paid professionals who want to start making videos
Founder says it made the product resonate; 5 pro customers at $99
Workedpositioning-niche
What they did
Noticed on LinkedIn many experienced professionals (founders, co-founders, PMs in high-spending cities) who want a personal brand but don't know how to make content. Changed positioning from 'The attention library for YouTubers' to LinkedIn, 'where experts become creators'.
What happened
Audience seen as ready to spend; attn.design reached five pro customers at $99.
- Stage
- Early (early revenue)
This shipped together with other changes, so the result can't be credited to this alone.
“I realized that there are a lot of people like me who are experts or professionals who had a bunch of experience who want to create their personal brand, but they don't know how to create content or videos, right?”
“Like initially, it said, "The attention library for YouTubers," and now it kind of talks about LinkedIn, where experts become creators, right?”
Related topics
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More from this episode
- attn.design: Post about your journey every day on X, LinkedIn, Reddit and YouTube at onceLittle response, especially on X; Reddit needed heavy nurturing. One $99 sale in 30 days
- attn.design: Talk to two potential customers a day by phone or in personHard with no network among creators; few insights and one $99 sale in 30 days
- attn.design: Post YouTube-style vlogs on LinkedIn, where your network already isVideo posts got far more impressions; 250 link clicks; led into $6,500 in 60 days
- attn.design: Cold-message prospects and send each a custom mockup or personal demoFounder says it won interest and feedback; revenue reached $6,500 by day 60
- attn.design: Offer a free version to get people started, then sell a $99 pro plan5 paying customers at $99
- VueMagnet: Sell a pricier agency plan so agencies can manage many creators in one placeUnexpectedly became the main earner; most of the $6,500 in 60 days (implied)
- attn.design: Stop building new apps for 30 days and focus on selling twoWent from $0 across ~72 apps to $6,500 in 60 days