A subscription app · B2C · guest's previous employer
Drop the free plan; offer 3 paid tiers, each with a free trial
People mostly pick the biggest tier; guest says it beats freemium
Workedpricingpaywall
What they did
Guest no longer offers freemium where he has a say. His last product had three subscription tiers so users self-select, with a basic tier and room for a downgrade tier or tiers tailored to onboarding answers. A free trial on every tier.
What happened
With a free trial on every tier, people tend to go for the biggest tier right away.
“like the last product I ran, we had three different tiers, and what it also allows the user to do is self-select into which one they think is right one for them”
“if you offer a free trial in every subscription tier, people tend to go for the biggest. Right off the bat.”
Related topics
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