Liinks · B2C · link-in-bio page builder
Price your paid plan below the biggest competitor's
Many low-paying customers; no direct result given
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What they did
Anchors pricing on Linktree, the biggest competitor, and keeps the paid plan cheaper than theirs. Prefers many customers paying a little over fewer paying more; the Pro plan covers higher-paying users.
- Stage
- Monetization
“A big part of it is sort of anchoring it relative to the other players in the space, and Linktree is the biggest competitor in the space. So, I've always sort of looked at their pricing and tried to, at least for my paid version, sort of undercut them.”
“And I guess for me, the way I like to think about it is I would much rather have lots of customers paying like a small amount than fewer customers paying more.”
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