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Raise a $4/month plan to $5

Nearly $5K more MRR, still trending up

Workedpricing

What they did

Raised the base paid plan from $4 to $5 a month towards the end of June. With many customers each paying a small amount, a $1 rise moved MRR noticeably. No mention of grandfathering existing subscribers or of churn.

What happened

Nearly $5,000 in additional MRR, with an upward trend since
Stage
Growth
3:39
“There's a big jump here because I actually increased my prices towards the end of June. And I went from $4 a month to $5 a month, which doesn't feel like a big increase, but you know, because this is a business where it's like a lot of customers paying a small amount, that like $1 increase actually translated to nearly 5,000 in additional MRR”
Charlie Clark

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