Reflective Apps · B2C · app portfolio studio
Give creators strict briefs: 10-15 second videos, 25-27 cuts, POV phone shots, trending sounds
Set a quality floor across ~250 creators; results still varied
Workedcreator-opsugc-creators
What they did
Aggregated data across thousands of videos to define what made winners. Briefs (slide decks) split concepts into lifestyle, trend, educational and testimonial; each specified the trending sound, hook type (curiosity, empathetic, reflective), captions, pace, length 10-15s with 25-27 cuts, the number of app shots, and that phone clips are POV looking down at the screen. Angles included morning routine, evening routine, wellness, mindset and vlogs (hook -> habits -> app crossing off habits). Paid someone to scroll TikTok and send a list of trending songs at the start of every week, and updated briefs regularly.
What happened
Gave creators guardrails and clear expectations; still unpredictable which videos went viral
- Stage
- scale
“It needs to be 25 to 27 frames, you know, chops in the video”
“the amount of frames per video, how many shots of the app we need to see uh in that video, and all the videos all the clips of that phone needs to be POV shot down looking at it”
“we even paid someone to um basically scroll through TikTok and give us a list of all the trending songs at the beginning of every week”
Related topics
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