Reflective Apps · B2C · app portfolio studio
Put a famous person's voice behind the video as the hook
One video hit 50-60M views, then a cease and desist; AI-voice copies partly worked
Mixedorganic-short-videougc-creators
What they did
A creator happened to use an Emma Chamberlain motivational speech as background audio; comments filled with her name and the video hit 50-60M views until her law firm sent a cease and desist. The team then used early AI voice tools to put the same script in the voices of Ariana Grande, Beyonce and Adele. Some took off, but they could not push it hard because of legal risk.
What happened
50-60M views on the original; some AI-voice versions took off; legal risk limited scaling
- Stage
- scale
“one of our content creators without knowing, put like a motivational speech of Emma Chamberlain in the background”
“obviously got like a cease and desist letter from their law firm”
“Ariana Grande, Beyoncé, uh Adele, and we just took their voices and we did the same script. And some of them took off, but we knew that we couldn't push it always too hard”
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