Reflective Apps · B2C · app portfolio studio
Pay creators $30-40 a video, raise to $100 for reliable ones, and add bonuses for hits
Kept creators loyal long-term vs pure performance pay
Workedcreator-ops
What they did
Flat fee per video, paid for the work: ~$30-40 for lower-tier creators, up to $80-100 for reliable, experienced ones; raises as they produce more good/viral videos. Flat bonus when a video passes ~50K-100K views; when a video took off as an ad, a discretionary $200-$1,000 extra based on known revenue. Chosen over CPM/performance-only pay because videos take creators an hour or two and fixed pay kept them loyal.
What happened
Kept creators loyal and working with the company long-term
- Stage
- scale
“we had a flat rate per video. Um, that flat rate per video went up uh depending on how many viral videos or good videos they made for us”
“I think we would give like a, you know, a flat fee if it hits a certain amount of views, like 50K, 100K views or more”
“kept more loyalty and kept people with us long-term uh because they felt like they're getting paid for their their work as opposed to hoping they get paid if the video works”
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