Mindfulness App · meditation app
Sell the app to employers, using stress tests to prove it lowers staff stress
Unknownmarket-selectionupsell-expansionfeature-development
What they did
Next phase for the Mindfulness App once consumer ads hit a ceiling: sell pre-packaged, discounted annual subscriptions to corporations (insurers, health companies, accounting firms). Employees take an in-app stress test at the start and at intervals, so the company can see e.g. a 10-30% drop in average stress. Contracts can be a couple of hundred thousand dollars over 3-5 years, take 6-12 months to close, and need 12-18 months of wind-up plus some custom tech.
- Stage
- Growth (expansion)
“the next phase of growth for this is is expanding into a B2B model uh and seeing if we can kind of work a lot more with with uh corporations on on mindfulness in the workspace”
“in the Mindfulness App, we have like a stress test, and people do a stress test before and then they do a stress test at different periods throughout the year”
Related topics
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