Reflective Apps · B2C · app portfolio studio
Once a video holds a few hundred dollars a day of ads, have creators remake it
Sometimes compounded; the top viral video failed to copy across 20-40 creators
Mixedcreator-opsugc-creators
What they did
Treat a concept as proven when it can spend a few hundred dollars a day while hitting targets (most videos run out of steam by ~$100). Then roll it out to the creator pool as a brief for variations. The biggest hit (66.9M views) could not be replicated by 20-40 other creators, though the original creator hit again back-to-back.
What happened
Used to compound learnings; the single biggest viral video could not be replicated by others
- Stage
- scale
Related topics
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