Reflective Apps · B2C · app portfolio studio
Recruit creators with 2K-20K followers by DM, send them to a creator page, then test them
2,000+ creators on the books; ~10% became regulars, 1-2% of those went viral
Workedcreator-ops
What they did
Positioned it as hiring 'content creators, not influencers': pay for the video, not the audience, so lower follower counts were better, ideally 2K-15/20K (shows craft, algorithm know-how and consistency). Outreach by DM or email with a simple message, examples of past videos and testimonials, linking a dedicated landing page for creators with testimonials from existing creators. Screening: (1) follower range and consistency, (2) a probation task such as a basic day-in-the-life video following the guidelines, (3) on-time delivery. Pass all three and you can work together for months or years.
What happened
~250 regular creators out of 2,000+ on the books; some worked with the company for years or went full-time
- Stage
- scale
“we don't want to work with influencers. Uh, we want to work with content creators”
“you give them a effectively like a test task, a probation or task to make you, you know, a basic day-in-the-life-of video. And can you follow these guidelines? And then the third stage is like, can they deliver it on time?”
“We even had like our own landing page dedicated for content creators”
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