ZenMaid · B2B · software for maid services
Sell e-books to pull customers toward your software
No real revenue; founder says don't copy it
Failedcontent
What they did
4-5 paid content pieces such as an 80-page e-book; tried building hiring, marketing and tech/automation funnels around them. Charging because people value and read paid e-books more than free ones.
What happened
No significant revenue; Amar says the info product strategy is not really working and advises not copying it
“we did at some point try to create like a hiring funnel, a marketing funnel, and like a tech and automation funnel”
“I can tell you why we tried it, but like it's not really working, you know?”
Related topics
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More from this episode
- ZenMaid: Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- ZenMaid: Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- ZenMaid: Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- ZenMaid: Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- ZenMaid: Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- ZenMaid: Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- ZenMaid: Cut marketing in countries where customers pay less and cost more
- ZenMaid: Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help