ZenMaid · B2B · software for maid services
Cut marketing in countries where customers pay less and cost more
Unknownmarket-selectionanalytics-attribution
What they did
After 9 years of little tracking, started setting KPIs and analyzing data already collected; found New Zealand customers pay less and cost more, so cut all New Zealand marketing spend ('vanity revenue').
“we just made the decision, for example, to cut all of our marketing spend in New Zealand”
“we're getting a couple customers here, but they pay us less and cost us more.”
Related topics
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More from this episode
- ZenMaid: Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- ZenMaid: Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- ZenMaid: Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- ZenMaid: Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- ZenMaid: Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- ZenMaid: Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- ZenMaid: Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- ZenMaid: Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help