ZenMaid · B2B · software for maid services
Publish blog posts and YouTube videos on your customers' business problems
Lots of traffic, few direct signups; builds the brand
Mixedcontentseo
What they did
Blog and YouTube channel for maid service owners built around three umbrella topics: hiring great cleaners, marketing/sales (getting more clients), and management/automation/systems. Content aims to be valuable to the whole industry so it's worth doing regardless of measurable results. Mostly top-of-funnel (traffic, brand equity until owners are ready to switch software), plus a few bottom-of-funnel pages that reliably lead to trial signups. Currently investing in SEO.
What happened
Lots of traffic, few direct conversions; builds brand for when owners switch; inbound took over from ~100 customers
“So it gets us a lot of traffic, but it doesn't get us like a huge amount of conversions, but it builds up our brand equity over time.”
“we have a couple of pieces that are more bottom-of-funnel content where we know that if somebody hits this page, then like they're likely going to go to our website and sign up for a trial”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- ZenMaid: Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- ZenMaid: Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- ZenMaid: Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- ZenMaid: Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- ZenMaid: Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- ZenMaid: Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- ZenMaid: Cut marketing in countries where customers pay less and cost more
- ZenMaid: Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help