ZenMaid · B2B · software for maid services
Post only from brand accounts and show an expert's endorsement on the homepage
Not tracked; founder believes endorsements help
Unknownorganic-socialcommunitylanding-page
What they did
Posts helpful content to ZenMaid's branded accounts, its Facebook group and Instagram; founder does not market from his personal profile. Homepage features a clip from an interview with a leading industry consultant saying every maid service needs software like ZenMaid.
What happened
Not tracked; Amar believes endorsements are good for business
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- ZenMaid: Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- ZenMaid: Run Google Ads at $3/day from day one for a steady trickle of visitorsBrought some of the first 100 customers
- ZenMaid: Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- ZenMaid: Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- ZenMaid: Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- ZenMaid: Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- ZenMaid: Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- ZenMaid: Cut marketing in countries where customers pay less and cost more