ZenMaid · B2B · software for maid services
Run Google Ads at $3/day from day one for a steady trickle of visitors
Brought some of the first 100 customers
Unknownpaid-search
What they did
Ran Google Ads from day one at ~$100/month ($3/day), sized so that one to two actual maid service owners click through to the site consistently. Reuses campaign setup knowledge for future businesses (90% same, keywords differ).
What happened
Contributed some of the first 100 customers
- Stage
- day one onward
“just so that we knew that we'd have one to two actual maid service owners clicking to our site like consistently”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- ZenMaid: Cold email and call customers yourself to land the first 100~100 customers; stopped when follow-up got unmanageable
- ZenMaid: Publish blog posts and YouTube videos on your customers' business problemsLots of traffic, few direct signups; builds the brand
- ZenMaid: Sell e-books to pull customers toward your softwareNo real revenue; founder says don't copy it
- ZenMaid: Host a yearly online summit with 40-60 industry influencers as speakersMain source of influencer partnerships; not tracked
- ZenMaid: Partner with any business that sells to the same customersFounder says they did a lot; not tracked
- ZenMaid: Advertise a free-forever plan; require a card and give 14 days of paid features~40% more trials; more mentions in Facebook groups
- ZenMaid: Cut marketing in countries where customers pay less and cost more
- ZenMaid: Post only from brand accounts and show an expert's endorsement on the homepageNot tracked; founder believes endorsements help