Jungle · B2C · AI study app
Reply to a viral 'I wish this existed' tweet saying you're building it
200+ downloads and 50-100 DMs; confirmed the idea
What they did
What happened
- Stage
- pre-launch, 3 months of runway
- Effort
- One reply
In their words
Julian Alvarez - This ai study app makes $100k/mo. here's how (no-code)
Julian Alvarez… and we had been doing like a lot of pivots previously, but when AI came into the picture, we're like, "Wow, this is like a huge opportunity to reimagine what uh learning and education could look like." And we were looking for an idea because we'd pivoted like 4 or 5 times, nothing was working, we had like 3 months of runway, and we needed something that would work right now, basically. And we saw this tweet someone put out that went viral
Julian Alvarezwhere they basically said, "My dream AI product would be to take anything I'm learning and to generate flashcards with it using AI." That tweet blew up, and I commented saying we were building like something similar, which we were building something tangentially similar, but not the exact same thing. But basically, I got like over 200 downloads, over 50 to 100 DMs, and basically just like a lot of interest in this, and it felt like the perfect opportunity for us to take advantage of in a space that we really cared about. And
Julian Alvarezwe basically got our first 100 users by DMing everyone that engaged with that tweet, so much to the point that my Twitter account got banned, which was really sad. From there on, like we had content creators pick it up and start create videos about it, and then we posted our thing on AI tool directories, kind of like Futurepedia, for example. And then, finally, getting to 10,000+ ended up coming from influencer marketing, and we did influencer …
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More from this episode
- DM everyone who liked or replied to the tweet and ask them to try itFirst 100 users and lots of feedback; Twitter account got banned
- List the app on AI tool directories like FuturepediaCreators found it and made videos for free; guest thinks directories are now saturated
- After launch, spend two weeks only on getting users; no product workLed to the directory and creator traction; founders say it changed their mindset
- Pay StudyTok creators with 5K-100K followers for 3-video dealsOne creator took MRR from $2K to ~$15K; couldn't repeat it and lost money
- Have ~30 creators each post 10-12 videos a week from their own new accounts~400 videos a week at ~$2 CPM; seems profitable, but the tactic is saturating
- Let visitors upload their notes right on the homepage and get questions instantlyOne of the most successful of hundreds of landing page tests; no numbers
- Hide the settings on first use and start with a quick 7-question reviewGuest says fast time to value drives word of mouth; no separate numbers
- Show a tree that grows on screen as students answer questionsCore engagement up 70%; onlookers in libraries ask about it
- Show the paywall right after the first quick review, but let people skip
- Split onboarding into three short steps spread through the first session
- Put share buttons and prompts all through the app30-40% of new users come from word of mouth
Tags: x, reply-guy, viral-tweet, demand-signal