Put share buttons and prompts all through the app

HostSo, this is like 15k MRR at this point when you just initially started a few videos within like a week or 2. Now you're at, you know, 80-100k a month. How did you get from 20k to where you are now?

Julian AlvarezIt's like product, right? Building a really good product, trying to improve retention as much as we can, increasing shareability, and unlocking viral growth loops within the app. I still think there's a lot to do there, but we've done some things there. Yeah, around like 30 to 40% of all new users come from word of mouth. That's really important in terms of just like the virality of the app. And also, that adds a force multiplier on all our distribution efforts. So, product-led growth I think it's super duper important and a thing we've emphasized

Julian Alvareza good amount. And also, the like fun gamified element of the app I think is pretty big as well, like Jungle, the whole brand narrative, the storytelling, the emotion that you provoke. I think all of those things make a big difference.

Julian Alvarez… as possible. Like we don't show you all these options of like what range of minutes or pages do you want to generate for, what type of questions do you want, how many questions do you want. These are all things you don't see in the first product experience because we want to keep it as simple as possible. We even have like a mini review here of like, "Hey, answer your first like seven questions." Like we make it really, really like bite-size

Julian Alvarezso you can get through it, experience the core value, and then we introduce the whole set of features after you complete like this first initial mini review. I think like just making sure you have really good magic and reducing the time to magic is one core thing in how good the app is. And then, other than that, it's literally trying to make sharing as prominent as possible throughout the app. Oh, also, the gamified element, you see this tree that's growing here as you're answering questions. One, that tree increased engagement by 70%, basically,

Julian Alvarezlike the core engagement metric of answering a lot of questions. But it's also a really good growth hack. If you're in a library and you're studying on your computer and someone walks by you and sees this like tree growing, they're like, "Yo, what is that tree?" And it's sort of interesting growth loop in itself just through like the visual component. And this also speaks to one of the core benefits of targeting students, which is that students …