Have ~30 creators each post 10-12 videos a week from their own new accounts

HostLet's go to the UGC. So, where we left off is you started doing influencer marketing, you maybe got lucky, maybe didn't, but it went very well, but it didn't quite scale. And now, you're at 2, 3, 4 times the revenue that you were at. Yeah, break down your UGC strategy.

Julian AlvarezEssentially, the core idea behind UGC is you get creators, these are usually people without as much experience, you can get very experienced one as well, just depends on your strategy, whether you want to go for very high-quality creators or kind of like people that are newer to it. They create their own separate accounts, and we basically have them post like 10 to 12 videos a week. Very high content throughput. At like 30 creators, that means we're getting like close to 400 videos per week.

Julian AlvarezIt's a very high content throughput, and the whole idea is that these people pose as students that like discovered this amazing tool, Jungle, and are kind of like wanting to share the alpha in an organic way. The whole idea is that you'd feel like you're discovering this tool from this person that's being very generous about sharing about it or talking about it. There's a lot that we do internally to train the creators, get them to do well, give them feedback on videos, and so, yeah, that's been something we've been developing a lot.

Julian AlvarezBut that's the core of the idea, and it works well for the most part. Like we're able to get basically like around $2 CPMs or so, that varies a little bit up and down, but it's pretty good and way better than influencer marketing. It's hard to know for sure, but it does feel like profitable, overall. But there is a dilemma here that I think is very interesting. And that is that this sort of traditional UGC strategy is a growth hack. And hacks of any sort are temporary, like they won't work forever.

Julian AlvarezAnd that's because, by nature, a growth hack exploits a gap in the market, and eventually, those gaps end up getting filled. But, yeah, I think like this UGC strategy is short-lived because the more it works, the more people that do it, and honestly, right now, like almost every brand is doing UGC, this sort of UGC strategy. So, like the amount of content that's coming out is completely saturating the market, I feel like, or at least it's …