Let visitors upload their notes right on the homepage and get questions instantly

HostYou said 30, 40% of new users come from word of mouth. What do you feel like is the biggest lever that really moves that metric?

Julian AlvarezLike one, what's your magic? What's the aha moment? And then, two, what's your time to magic? Basically, how long does it take for a first-time user to experience the magic? And we've iterated and run hundreds of experiments on our landing page that you're showing here, and one of the most successful ones is basically being able to upload a document or a URL directly from the landing page. And you'll see here that this directly goes through the whole funnel of like generating questions, and our product experience

Julian Alvarezfor first-time users is substantially different than it is for like second-, third-time users or basically anyone after that. We try to minimize and make it as simple as possible. Like we don't show you all these options of like what range of minutes or pages do you want to generate for, what type of questions do you want, how many questions do you want. These are all things you don't see in the first product experience because we want to keep it …