Split onboarding into three short steps spread through the first session

Julian Alvarez… All right, well if you show a paywall, that means that 50% of people that complete the mini review or do this first experience will see the paywall, versus if you only show the paywall after the first time you generate and only like 25% of people get there, then you're basically missing out on a 25% chunk that never even saw the paywall. So this is true for almost anything, right? Like and that's why some people have very long onboarding.

Julian AlvarezSo one thing we also strategically do is like we split our onboarding into three main phases. So one is just like signing up at the beginning, which is after you generated questions, then we ask you to sign up. Here's like the second part, which is choose what exam this is for if you said you're a student, or turn on notification reminders if you're on mobile, which we have a mobile app and it'd be turn on push notifications there. And then if you were to go back to the home screen after like doing this review, then you will get your like final sort of onboarding.

Julian Alvarez… character. This is pretty cute. There's like a little jungle river, and as you gain XP, you move through the river, and if you get to the end, you level up. And as you level up, you unlock new trees and other rewards. At the end here, you see like the key topics that were a part of this review and like how you performed on them. You can like keep studying, retry the ones you missed. And then this is like the third onboarding step basically.

Julian AlvarezSo, "How'd you hear about us?" This is how we know that like 30 to 40% of people come from friends. "What's your weekly goal?" You see that we've kind of like split onboarding to be at these different sort of steps to not overwhelm the user, especially like if they haven't really meaningfully tried the whole thing yet.

HostGoing back to that question, you tried some product things, you tried some growth things. Do you have any hot takes or any, I guess, just nuanced takes, cuz I feel like you see it all the time on people on Twitter, people fighting about distributions more important than products, or products more important than distribution? Do you have any takes on that?