Show a tree that grows on screen as students answer questions

Julian Alvarez… as possible. Like we don't show you all these options of like what range of minutes or pages do you want to generate for, what type of questions do you want, how many questions do you want. These are all things you don't see in the first product experience because we want to keep it as simple as possible. We even have like a mini review here of like, "Hey, answer your first like seven questions." Like we make it really, really like bite-size

Julian Alvarezso you can get through it, experience the core value, and then we introduce the whole set of features after you complete like this first initial mini review. I think like just making sure you have really good magic and reducing the time to magic is one core thing in how good the app is. And then, other than that, it's literally trying to make sharing as prominent as possible throughout the app. Oh, also, the gamified element, you see this tree that's growing here as you're answering questions. One, that tree increased engagement by 70%, basically,

Julian Alvarezlike the core engagement metric of answering a lot of questions. But it's also a really good growth hack. If you're in a library and you're studying on your computer and someone walks by you and sees this like tree growing, they're like, "Yo, what is that tree?" And it's sort of interesting growth loop in itself just through like the visual component. And this also speaks to one of the core benefits of targeting students, which is that students are in very close clusters with each other. Like they're at a university campus or a high school campus or whatever it is.

Julian AlvarezSo they're likely to overlap and look at each other's screens, and so the visual component I think makes a big difference in word-of-mouth as well.