After launch, spend two weeks only on getting users; no product work

Julian Alvarez… my guess would be that they're probably oversaturated by now. Actually, like the more important sort of advice that I got when I first launched, my co-founder David and I were very product-oriented. He's kind of more designer, product thinker. I'm more of the technical person. And so marketing and growth wasn't really like a natural thing for us. It wasn't the thing we gravitated towards. One of our mentors told us that, when we first launched,

Julian Alvarezhe was like, "Okay, great, you launched. Now, for the next 2 weeks, don't touch the product. Just spend the next 2 weeks focusing purely on distribution, and nothing happens, then no one probably cares about your product and you should probably pivot." And for us, it was like there's a truth to that, but there was also a mindset shift that came with it. As a product person or as a technical person, you're always kind of like trying to think of like, "Oh, but there's this bug, there's this like thing we could add, this feature that we think would make a meaningful difference," and it's easy to get into this sort of like rat race.

Julian AlvarezI think early on, you got to figure out a way to consistently get at least 30 to 100 people in the door per week, ideally a lot more, but at a minimum like that amount, so that whenever you do release things or try different experiments out, you're able to at least get some sort of meaningful number of users trying it out to see if it actually works.

HostSo, after you took that advice, and hey, let's just focus 2 weeks laser in on distribution, do you remember what the first kind of breakthrough moment was where you actually started to see some traction?