Fitted · B2C · AI closet and outfit app
Fill users' closets from their online receipts and a single selfie
What they did
- Stage
- Growth
In their words
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Reed Mancata… I'm like rebuilding it and adding more bells and whistles and adding more features so that the app is stickier, the app is more retentive, the app is uh more shareable, right? So, you know, that's why, you know, on our next few app updates, we're we're focused in on making it free, right? So then, you know, we're not turning away more users that, you know, get turned off by a paywall. I want to make it even easier to build a closet, right? So,
Reed Mancatayou know, working with TaskRabbit, or we work we built this tool where it scrapes all of your online receipts and adds it to your closet, there's a tool where you just take a selfie and, boom, it, you know, adds it to your closet, you know, quick add, right? So like one of the functions in this in this calculus is like making it really frictionless to build a closet, so that's one of the things that we're like really focused on solving for. You know, like I said, delivering on that value of like making really good outfit recommendations, right? And so having more AI tools, you know, talk to your closet, you know, weather integrations, widgets, stuff like that. You know, my superpower is like I'm one degree of separation away from like anybody in the world, and uh I can I can go and get any celebrity that we if we going need to, but like we're not ready for it, right? We're not ready for Kim Kardashian to post us. I'm not We're I'm not ready …
Joseph ChoiI want to kind of unpack that a little bit, how you would replicate this in another industry, cuz I feel like there's a lot of influencers like this out there where they're not really monetized. Like they're building really powerful, thriving communities and audiences, and all they do is like shill random e-commerce products. Like there's just so much potential there to combine that powerful audience with a really good app. What industries would …
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More from this episode
- Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Drop the hard paywall and make the app free, with some paid features
- Let users list clothes on Poshmark in one click from their closet
- Team up with TaskRabbit so helpers come and photograph users' closets
- Become the official virtual closet of the movie Clueless
- Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Let users share their priciest pieces as a 'neck worth' post
Tags: ios, receipt-scraping, quick-add