Rebuild the web app as a phone app after sales stall

Reed Mancata… the devs and our content creator. And it was like magic, that first day we woke up with a video that had 2 million views, and then we threw on a waitlist, and then we got 100,000 people on the waitlist, and, yeah, it was just like pretty crazy. And then we built that initial momentum, and then we just kept riding it. In the past year and a half, I'd say that we have a video go viral about like once a month, and really the playbook is just like

Reed Mancatajust keep finding new content formulas, and then um keep iterating, and then just keep cross posting them across all of our socials, and then with the ones that hit, you just put ad dollars behind them, and you have a really compelling video. And you're not really selling the user, you know, it all kind of trickles in. At first, when we started, it was a web app, and it just didn't convert. I mean, we did pretty well, you know, all things, you know, all things considered, but it wasn't that breakout success that we were looking for. And it was really clear that

Reed Mancataweb apps just didn't really resonate with our audience, and so after we released the web app and growth kind of stalled, it was clear that we needed to build a mobile app. And, you know, we spent the 400 $1,400 on a call with in a 15-minute call with Nikita Bier, and that was his 2 cents, and, yeah, so then it was it was six grueling months of just, like, locking in with my team and pushing out the the the mobile app. And just like clockwork, right, we released the app a few weeks later, have a video go mega viral, and,

Reed Mancatayou know, we're at, you know, and then we get a couple hundred thousand downloads, you know, off the rip, and, yeah, it was just, you know, super exciting.