Fly the team and creator to one house for a week to build and post

Reed Mancatawhen I set forth on building Fitted, I had six friends send me this TikTok of who is now my co-founder, Max, who created this outfit generator for himself in class, and it went viral. And reached out to him on every single platform imaginable, LinkedIn, Instagram, I guessed his email, you know, you name it, and before I even had a product, and I would pay him 20 bucks a video to just, like, just cook. And

Reed Mancatait worked. And he would get videos with like 20 to 30,000 views, and we didn't even have a product, he was just talking about his fashion, so I was like, "Okay, there there is something here." So we did that for a little bit, went cold, and as fate had it, he lived in LA, and he graduated without, you know, anything lined up after, and he said, "Hey, I'm I'm down to go all in." And at this point, we were still, like, really bootstrapped, and I raised, like, 10k from a homie, and I flew everyone out for my team into a apartment in Palm Springs, and

Reed Mancatauh for a week, we just like cooked with the devs and our content creator. And it was like magic, that first day we woke up with a video that had 2 million views, and then we threw on a waitlist, and then we got 100,000 people on the waitlist, and, yeah, it was just like pretty crazy. And then we built that initial momentum, and then we just kept riding it. In the past year and a half, I'd say that we have a video go viral about like once a month, and really the playbook is just like

Reed Mancatajust keep finding new content formulas, and then um keep iterating, and then just keep cross posting them across all of our socials, and then with the ones that hit, you just put ad dollars behind them, and you have a really compelling video. And you're not really selling the user, you know, it all kind of trickles in. At first, when we started, it was a web app, and it just didn't convert. I mean, we did pretty well, you know, all things, you …