Fitted · B2C · AI closet and outfit app
Drop the hard paywall and make the app free, with some paid features
What they did
- Stage
- Growth
In their words
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Joseph ChoiWhat's the direction of the product now? Like what signals are you getting from TikTok, and what what direction are you is that pushing you?
Reed MancataI am transitioning out of this mindset of building a like indie hacker scaling MRR to then like, let's build a generational business that retires my bloodline. And so that happens by winning market share, you know, by instead of like fighting over MRR, it's like winning market share. And so, currently, I'm hamstringing user growth because my app is hard paywalled, and we've just been we've been experimenting with a lot of different like revenue streams, and so in the next two updates, we're going to be making the app entirely free so that anyone can use the app and upload as many pieces, and we're going to have like different kind of like paywalled features, of course,
Reed Mancatabut uh and then once that out once that's out, it's just going scorched earth on partnerships, influencer marketing, celebrity marketing, athlete marketing, brand marketing, um because we're building like a really interesting ecosystem, right? Like fashion is a trillion-dollar industry and everyone's closets are offline, and I'm like farming closet data, right? There's, you know, over 2 million pieces uploaded to Fitted, right? I know people's …
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Let users list clothes on Poshmark in one click from their closet
- Team up with TaskRabbit so helpers come and photograph users' closets
- Become the official virtual closet of the movie Clueless
- Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fill users' closets from their online receipts and a single selfie
- Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Let users share their priciest pieces as a 'neck worth' post
Tags: ios, hard-paywall, freemium