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Fitted · B2C · AI closet and outfit app

Drop the hard paywall and make the app free, with some paid features

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What they did

The app is currently hard paywalled, which the founder says limits user growth and churn is high. In the next two updates the app becomes entirely free with unlimited uploads, with some features paywalled, to win market share instead of MRR. Then he plans to go all in on partnerships and influencer, celebrity, athlete and brand marketing.
Stage
Growth

In their words

Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)

Play from 17:48
17:41

Joseph ChoiWhat's the direction of the product now? Like what signals are you getting from TikTok, and what what direction are you is that pushing you?

17:48

Reed MancataI am transitioning out of this mindset of building a like indie hacker scaling MRR to then like, let's build a generational business that retires my bloodline. And so that happens by winning market share, you know, by instead of like fighting over MRR, it's like winning market share. And so, currently, I'm hamstringing user growth because my app is hard paywalled, and we've just been we've been experimenting with a lot of different like revenue streams, and so in the next two updates, we're going to be making the app entirely free so that anyone can use the app and upload as many pieces, and we're going to have like different kind of like paywalled features, of course,

18:25

Reed Mancatabut uh and then once that out once that's out, it's just going scorched earth on partnerships, influencer marketing, celebrity marketing, athlete marketing, brand marketing, um because we're building like a really interesting ecosystem, right? Like fashion is a trillion-dollar industry and everyone's closets are offline, and I'm like farming closet data, right? There's, you know, over 2 million pieces uploaded to Fitted, right? I know people's …

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Tags: ios, hard-paywall, freemium