Keep testing new video formats and post each one on every account

Reed Mancata… just talking about his fashion, so I was like, "Okay, there there is something here." So we did that for a little bit, went cold, and as fate had it, he lived in LA, and he graduated without, you know, anything lined up after, and he said, "Hey, I'm I'm down to go all in." And at this point, we were still, like, really bootstrapped, and I raised, like, 10k from a homie, and I flew everyone out for my team into a apartment in Palm Springs, and

Reed Mancatauh for a week, we just like cooked with the devs and our content creator. And it was like magic, that first day we woke up with a video that had 2 million views, and then we threw on a waitlist, and then we got 100,000 people on the waitlist, and, yeah, it was just like pretty crazy. And then we built that initial momentum, and then we just kept riding it. In the past year and a half, I'd say that we have a video go viral about like once a month, and really the playbook is just like

Reed Mancatajust keep finding new content formulas, and then um keep iterating, and then just keep cross posting them across all of our socials, and then with the ones that hit, you just put ad dollars behind them, and you have a really compelling video. And you're not really selling the user, you know, it all kind of trickles in. At first, when we started, it was a web app, and it just didn't convert. I mean, we did pretty well, you know, all things, you know, all things considered, but it wasn't that breakout success that we were looking for. And it was really clear that

Reed Mancataweb apps just didn't really resonate with our audience, and so after we released the web app and growth kind of stalled, it was clear that we needed to build a mobile app. And, you know, we spent the 400 $1,400 on a call with in a 15-minute call with Nikita Bier, and that was his 2 cents, and, yeah, so then it was it was six grueling months of just, like, locking in with my team and pushing out the the the mobile app. And just like clockwork, …

Joseph Choi500 million views. So, is that all from him, or do you have other accounts that are posting?

Reed MancataYeah, I mean we had a few other accounts. Uh I would say like probably like 95% of the distribution was from from Max. And then we would be, you know, we would do that on TikTok, we would repost on our main account, and then we would repost it on Instagram Reels as well.

Joseph ChoiWow, so you got 600,000 downloads from basically one account plus a couple of other creators and influencers.

Joseph ChoiBut it is an insane top of funnel, 5- 500 million views and 600,000 downloads just from this one Tik- basically one or a a couple more TikTok accounts. So, why are these videos actually going so viral?

Reed Mancata… I mean, we we get the algorithm. Like our team is, you know, we're chronically online. We're always scrolling, and so there's I I think there's like two buckets. Like what is like trending, and like what uh like are there certain metas, are there memes, are there inside jokes that like we can lean in on, that like we can take advantage of? And then there's like more like evergreen content that like I think can hit, right? It comes down to like having like a hook, right? Like my mindset is like everyone on you know attention is like so fleeting, so you have like a a split second to like hook people in, and then also just like provide value in the form of like showing them a product, right? And for us, it's never about like, "Hey, download this app. It's going to blah blah blah." It's like, "Can you Can we Can you follow along in our journey as we build this product?" You know, some days there's periods where like, you know, it's if algorithm is a little bit more dry than than others, but that's why we like kind of diversify across different channels.

Joseph ChoiRight. So, once this format went This is a huge video, 136 million views. Did you rep- Were you able to replicate this again after?