Post a TikTok about a feature before building it, then ship what hits

Joseph ChoiOh yeah. They did it again, 60 million views. So, okay, an interesting thing you said was you approach product development with the thought in mind of how is the customer going to first interact with the brand on TikTok, and then you kind of reverse engineer, okay, what product can we make from that? So, can you like walk through your thought process and the product itself? So, what like what is Fitted?

Reed Mancata… right? Like an outfit delivered to you daily, super simple, right? Even that initial video that Max made that like went viral was like, "I made an outfit generator." Like that just hit, right? And so like, all right, there is market demand for that. And so like when we were building the Fitted closet, and like, you know, we had the ability to like see everything you had, right? So then, okay, it seems like there is market pull for this, you know, outfit generator, so like let's have that be the first tool that, you know, yeah, like this, right? Let's have that be the first tool that we build, right, and that hit really hard, right? And you know, then in kind of where we're at now is like we'll tease out different features or things that, you know, we're thinking of building, and we'll see what the engagement is, right? Is like does re- When we start hinting at resell, did people start wanting that? You know, I think about is like, what are these tag lines that like would make people stop scrolling in their feed to like perk up and be like, "Oh, what is this?"

Joseph ChoiMm, interesting. Do you have any examples of that where you like thought of a new feature, and then you put it on TikTok first to test the de-

Reed MancataYeah, go to Fitted by Sydney, scroll down, there's one where it's Yeah, yeah, "stalking my boyfriend's closet." And so like we just had this feature. It wasn't even on mobile, and um it wasn't on mobile, it was just on a a web app, and so I was like, "Oh, let's see if this hits." And then it hit. So now it's going to be coming out in our next update.

Joseph ChoiWhere did you get this idea, flex your neck worth? That's a really That's just such a smart audio, like.