Fitted · B2C · AI closet and outfit app
Let users list clothes on Poshmark in one click from their closet
What they did
- Stage
- Growth
In their words
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Joseph ChoiThat's interesting. You're almost like operating like a public company in a way where you're you have your share shareholders, which are the people that buy the token, and then you have like the customers, and you're actually operating the business. Yeah, pretty interesting. So, yeah, what about the partnerships? Yeah, you mentioned you have uh some big names.
Reed MancataSo, this summer, we collaborated with Paramount. We were the official virtual closet of the movie, Clueless, which is like a chick flick, came out in the mid '90s that had a virtual closet in it, so that was super cool. And then last month, we announced our partnership with Poshmark. So, we have an integration with our app to facilitate a one-click resale experience. So, you, you know, click you build your closet, here's a piece, you click a button, and then you know then boom, your your clothes are are listed in on Poshmark. And then tomorrow, we're announcing our partnership with TaskRabbit to basically, you know, enlist their 20 to 30,000 taskers to uh tap in and help you, you know, digitize and catalog your closet. So closet organization is a top 15 task on TaskRabbit, and um you know, they don't have a a platform to digitize their pieces into, the the user's pieces into, and so, you know, we're going to be running a fun campaign with TaskRabbit to, you know, work with influencers, work with, you know, people that just don't have the time to …
Joseph ChoiThat's cool. That's interesting, cuz like part of the onboarding of your app is you have to scan each item of clothing so that the algorithm can recommend to you the outfits, and mix and match, and stuff. Um And that takes a little bit of work, so you can like hire someone to like do that onboarding for you. What do you think about scaling user acquisition from here? I mean you basically have like built-in audience as your marketing co-founder, …
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More from this episode
- Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Drop the hard paywall and make the app free, with some paid features
- Team up with TaskRabbit so helpers come and photograph users' closets
- Become the official virtual closet of the movie Clueless
- Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fill users' closets from their online receipts and a single selfie
- Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
- Let users share their priciest pieces as a 'neck worth' post
Tags: resale, integration