Fitted · B2C · AI closet and outfit app
Post a plain screen recording of the website explaining the laundry service
600K views and investor interest, but viewers mostly weren't customers
What they did
What happened
- Stage
- Early (laundry service)
- Effort
- One video
In their words
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Joseph ChoiThat's amazing. What was that first 2 million-view video?
Reed Mancata… owning a single washing machine or van, and my first taste of virality was on TikTok. I had just about given up on TikTok, and one of my early investors was just like, "Give me the Give me the account. Let me try something." And then he just posted just like this the simplest video. It was just like screen recording, backdrop of like our site, and here's like what it does, and it hit 600k like views. I mean, this was like 2020. It wasn't like mega viral, but like that was my first taste of virality. It was insanity because I had like all of these comments, like, you know, all these people that wanted to invest, I had all these like different brands that wanted to come and partner with us. But I mean, I was like a service business, so, you know, it wasn't like It wasn't like really scalable to do influencer, or like, I don't know, going viral as like a service-based business. Like most of your audience that finds it is not kind of who your you're looking for, right? That was my first taste of virality. Then the video after, like the one that really like hit with with Fitted, it was just how to use the app. There was no There was no gimmick. There was no like sauce. It was just like, "Here's the product," and Max already had an audience, right? He already had like 50, 60,000 uh followers that were hyper engaged on his fashion, his taste, and this tool that he was building, and so when he actually released something, um it wasn't going on deaf ears, right? There was already like a really invigorated audience, and then that's when it really started to catch fire.
Joseph ChoiWas it this video?
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More from this episode
- Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Drop the hard paywall and make the app free, with some paid features
- Let users list clothes on Poshmark in one click from their closet
- Team up with TaskRabbit so helpers come and photograph users' closets
- Become the official virtual closet of the movie Clueless
- Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fill users' closets from their online receipts and a single selfie
- Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Let users share their priciest pieces as a 'neck worth' post
Tags: tiktok, service-business, screen-recording