GTM Sauce

Fitted · B2C · AI closet and outfit app

Post a plain screen recording of the website explaining the laundry service

600K views and investor interest, but viewers mostly weren't customers

Mixedorganic-short-video

What they did

After the founder had nearly given up on TikTok for the laundry service, an early investor took over the account and posted a simple screen recording of the site explaining what it does.

What happened

600K views, investor and brand partnership interest, but a local service business could not turn the audience into customers.
Stage
Early (laundry service)
Effort
One video

In their words

Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)

Play from 5:57
5:53

Joseph ChoiThat's amazing. What was that first 2 million-view video?

Reed Mancata… owning a single washing machine or van, and my first taste of virality was on TikTok. I had just about given up on TikTok, and one of my early investors was just like, "Give me the Give me the account. Let me try something." And then he just posted just like this the simplest video. It was just like screen recording, backdrop of like our site, and here's like what it does, and it hit 600k like views. I mean, this was like 2020. It wasn't like mega viral, but like that was my first taste of virality. It was insanity because I had like all of these comments, like, you know, all these people that wanted to invest, I had all these like different brands that wanted to come and partner with us. But I mean, I was like a service business, so, you know, it wasn't like It wasn't like really scalable to do influencer, or like, I don't know, going viral as like a service-based business. Like most of your audience that finds it is not kind of who your you're looking for, right? That was my first taste of virality. Then the video after, like the one that really like hit with with Fitted, it was just how to use the app. There was no There was no gimmick. There was no like sauce. It was just like, "Here's the product," and Max already had an audience, right? He already had like 50, 60,000 uh followers that were hyper engaged on his fashion, his taste, and this tool that he was building, and so when he actually released something, um it wasn't going on deaf ears, right? There was already like a really invigorated audience, and then that's when it really started to catch fire.

7:44

Joseph ChoiWas it this video?

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Tags: tiktok, service-business, screen-recording