Fitted · B2C · AI closet and outfit app
Let users share their priciest pieces as a 'neck worth' post
What they did
- Stage
- Growth
In their words
Reid Moncada - He went from 0 to $150k by building an ai fashion app (no-code)
Joseph ChoiHas that done well on TikTok? I imagine it's sort of like a not really controversial, but sort of edgy like uh viral
Reed MancataUm full flywheel isn't there yet, but I I think it I think it will. Um so like you're just going to I guess I'm just going to give out all my sauce, but you know there's going to be a a flow where like you can just like quickly share like the most expensive pieces in your closet and like share it to like your Instagram or your Twitter, stuff like that, and I have a feeling that that will like that'll hit really hard.
Joseph ChoiWhat's the direction of the product now? Like what signals are you getting from TikTok, and what what direction are you is that pushing you?
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More from this episode
- Pay a fashion creator $20 a video, then make him a co-founder with equityHis account drove ~95% of 500M+ views and 600K downloads
- Run ads only on videos that already went viral on their ownDownloads for 1 to 15 cents each, per the host; guest calls it really cheap
- Keep testing new video formats and post each one on every accountAbout one viral video a month for 18 months; top videos hit 136M and 60M views
- Fly the team and creator to one house for a week to build and post2M-view video on day one; 100K people joined the waitlist
- Post a TikTok about a feature before building it, then ship what hitsViral outfit-generator video became the first tool; a web-only feature video hit and is shipping
- Build the roadmap from what the creator's fans ask for in commentsFounder says it drives the roadmap; no numbers
- Rebuild the web app as a phone app after sales stallCouple hundred thousand downloads right after launch; web app hadn't converted
- Drop the hard paywall and make the app free, with some paid features
- Let users list clothes on Poshmark in one click from their closet
- Team up with TaskRabbit so helpers come and photograph users' closets
- Become the official virtual closet of the movie Clueless
- Launch a crypto token for the app and build a following on X~$250K a day in token trading; not yet tied into the app
- Fill users' closets from their online receipts and a single selfie
- Give equity to a creator whose fans are your target customersTikTok account grew from zero to ~3M followers
- Post a plain screen recording of the website explaining the laundry service600K views and investor interest, but viewers mostly weren't customers
Tags: instagram, x, sharing, status