Feather · B2B · blogging tool
Sell your older product so you can focus on the new one taking off
Sold for $250K at $5-6K MRR; new product grew to $13K MRR
Workedexit-maportfolio
What they did
SiteGPT's traction left no time for Feather, so he sold Feather (then ~$5-6K MRR) to someone better placed to improve it, and went all-in on SiteGPT.
What happened
Feather sold for $250,000; SiteGPT has since reached ~$13K MRR and ~$500K lifetime revenue.
- Stage
- growth
“So, it got so much traction that I had no time to work on my actual product, so I thought, okay, I need to sell this to like someone who is actually capable of making it better.”
“So, I sold my previous SaaS product Feather for $250,000, completely started focusing on SiteGPT and growing it.”
Related topics
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More from Feather
All 7 Feather tactics- Launch on Product Hunt and post about the product on social until $10K a monthTook one product from $0 to $20K a month on building in public alone
- Run five products at once so one platform change can't sink the businessPortfolio at ~$700K a month; one earlier product nearly died from X changes
- Buy an existing blogging tool for $250KMakes about $10K a month; no view on payback given
- Send every support request to your own X DMs until the product makes $10K a monthDaily flow of users to the founder; fast fixes turn them into customers for life
- Build a feature within an hour or two of a user asking for it on XFounder says requesters become vocal advocates; no numbers
More from this episode
- SiteGPT: Build about 50 free web tools that rank on Google and point to your product~90% of Google traffic, ~50K visits/month; $13K MRR with $0 ad spend
- SiteGPT: Pick free-tool keywords in Ahrefs with difficulty under 10 and 1,000+ monthly searchesFounder says it finds easy-to-rank tools; results shared with the free-tools approach
- SiteGPT: Turn a feature built for your 100 customers into its own productLaunched in 2 weeks; $10K MRR in the first month