GTM Sauce

Boost App Social · B2C · Instagram growth app

Sell to an unknown buyer through escrow, with a strong lawyer and seller references

Closed a seven-figure sale after a 4-5 month negotiation

Workedexit-ma

What they did

Used broker Charlie from Appflip. Negotiated without rush from strength (proven ad process, warmed-up Meta account, Meta rep, 300 rights-cleared creatives, strong conversion/profit as a business app). Hired a lawyer qualified in both Europe and the US; ~100-page contract; funds via an escrow in Singapore; broker connected them with another founder who had sold to the same buyer, who vouched on a call. Founder spent ~1.5-3 months mostly on legal.

What happened

Seven-figure exit closed in January.

In their words

Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS

Play from 34:34

Alex… and you're not in a rush, at the end of the day, you can make a good deal. They were very interesting interested, because uh our numbers were really good, because we gathered towards a business it's a businessy app. It's not really like a fitness app. And so business apps, you tend to get paid better because the these people, they can see that they can have uh they can have a money-making outcome out of uh growing their presence online,

33:46

Alexgrowing their business through through social media marketing. And so our numbers were pretty good as far as conversions, as far as profitability, and these kind of things. The process was was pretty complicated. I mean, we hired a lawyer that was both a European lawyer and an American lawyer, very competent guy. And together with him, uh we came up with a contact a con- a contract, because we didn't really have the trust, you know.

Alex… uh didn't have a lot of presence online. And uh, you know, it's not like uh it's not like selling to one of the big revenue infra players in the industry who might be, I don't know, buying some another SaaS or something like that, and you know them. You know them. You know know who they are. You have shaken their hands at conferences or whatever. This is more like selling to private equity, and it's like pretty secretive or something like that.

34:34

AlexAnd uh and so you don't know if you're going to give them the the the app, and maybe they only send 20% at first, and then they're going to run with the the rest, you know? So then we used an escrow in Singapore. There was an escrow in Singapore uh with a contract as inside. And, okay, the broker helped, because he put us in in touch with another guy who sold to them, as well. And so the other guy told them, "Look, these guys, they don't want no problems. They pay the cash. If the deal is right and you did everything right, it's going to go fine."

35:04

AlexAnd so since he also sold, this other person, we had a quick chat with him on a call, we said, "Okay, fine. Let's just do a very strong contract, and uh and then let's just It's always a a leap of faith, as well, at the end, because, you know, there is infinite amount of uh there is infinite amount of stuff that can be written on paper.

35:22

JosephYeah, that's wild. That's a That must have been a exciting and nerve-wracking process.

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode

Tags: broker, escrow, due-diligence, reference-check, private-equity