Boost App Social · B2C · Instagram growth app
Sell to an unknown buyer through escrow, with a strong lawyer and seller references
Closed a seven-figure sale after a 4-5 month negotiation
What they did
What happened
In their words
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex… and you're not in a rush, at the end of the day, you can make a good deal. They were very interesting interested, because uh our numbers were really good, because we gathered towards a business it's a businessy app. It's not really like a fitness app. And so business apps, you tend to get paid better because the these people, they can see that they can have uh they can have a money-making outcome out of uh growing their presence online,
Alexgrowing their business through through social media marketing. And so our numbers were pretty good as far as conversions, as far as profitability, and these kind of things. The process was was pretty complicated. I mean, we hired a lawyer that was both a European lawyer and an American lawyer, very competent guy. And together with him, uh we came up with a contact a con- a contract, because we didn't really have the trust, you know.
Alex… uh didn't have a lot of presence online. And uh, you know, it's not like uh it's not like selling to one of the big revenue infra players in the industry who might be, I don't know, buying some another SaaS or something like that, and you know them. You know them. You know know who they are. You have shaken their hands at conferences or whatever. This is more like selling to private equity, and it's like pretty secretive or something like that.
AlexAnd uh and so you don't know if you're going to give them the the the app, and maybe they only send 20% at first, and then they're going to run with the the rest, you know? So then we used an escrow in Singapore. There was an escrow in Singapore uh with a contract as inside. And, okay, the broker helped, because he put us in in touch with another guy who sold to them, as well. And so the other guy told them, "Look, these guys, they don't want no problems. They pay the cash. If the deal is right and you did everything right, it's going to go fine."
AlexAnd so since he also sold, this other person, we had a quick chat with him on a call, we said, "Okay, fine. Let's just do a very strong contract, and uh and then let's just It's always a a leap of faith, as well, at the end, because, you know, there is infinite amount of uh there is infinite amount of stuff that can be written on paper.
JosephYeah, that's wild. That's a That must have been a exciting and nerve-wracking process.
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More from this episode
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- Caption every ad and film the creator over a green-screen demo of the appDistilled from ~$1.5M of spend; the format behind $100K MRR
- Open ads with one exact frustration, like 'stuck on 1,000 views'Among the final best ads; smaller reach but works really well
- Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Fight every Meta ad account ban until you win it backRecovered from 6-8 bans, including permanent ones; later got a Meta rep
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Tags: broker, escrow, due-diligence, reference-check, private-equity