Open ads with one exact frustration, like 'stuck on 1,000 views'

JosephLet's do both of those topics. So first, like I want to break down some of these hooks. Like these are your most, you know, some of your best ads, so I want to I want to look into some of these and figure out what are the, you know, what what what's interesting about these hooks? And then second of all, like how would I'm curious how like how you would think about AI hook AI hooks if you were to do that today.

AlexHow to avoid getting stuck on 1,000 views, it speaks to it speaks to something very specific, rather than something generic. I mean, something generic can work as well, but a lot of people, as you know, they post Instagram Reels, maybe, and they only get 1,000 views. And so, this is a very real frustration, and it's very specific.

AlexAnd there can be very well an ad that maybe it doesn't have the reach of 50 million, but it can have a reach of like 1 million people that targets that specific frustration. And for that reason, it can work really, really well.

JosephThere's probably some people that might get stuck at 200 views, or some other people that might get stuck at 10,000 views. But for these specific people, they're getting stuck at 1,000 views and then an ad comes and literally speaks to them to the exact thing.