Caption every ad and film the creator over a green-screen demo of the app

JosephYeah. So out of a million ad spend burned testing um and you had a lot of you had successful ads too that got you to 100k MRR. Uh what if you had to distill all the lessons you learned from all that wasted ad spend, if you were starting over, like what are maybe three things that you would do to make good ads um without wasting too much money?

AlexI think, look, these ads that you're seeing at the end are good ads that, you know, compress our learnings over the months and the years. Uh and so, very important, number one, have the captions. As you can see, all these videos, they have the captions, right? Uh because 80% of the users uh do uh do use Instagram or TikTok a lot of times without uh Instagram especially, without the sound. And so, really important if you're advertising there to have the captions.

AlexNumber Second thing, for us, in the app business, to use green screen. Why not? You have a person that is talking to you, and then on the back, you can have a huge app demoing like your cool features, your cool value prop, all these things. To me, it's a natural, perfect match, because if you just show the app and how the app works without the person, it's not the same, you know? You have someone keeping you company and entertaining you uh while watching how the app demos.

AlexAnd in my opinion, it's a really good combo. Other than that, I mean, go crazy with hooks, of course. It's something that is being said [laughter] over and over again, but it's true, because the first 5 seconds are the most important part of the ad, and go crazy with the hooks, I would say, not just not just as far as the copywriting angle, but also as the image angle, video angle. You know, what do you see at the beginning? Uh also, it's really, really important.

JosephDo you have any examples of some of those like good copy and and good visual hooks?