Buy lifetime rights to every creator video, including the right to edit it

Alex… also helped us later then in the sales process because we could offload all the creatives to the company that purchased us with the creatives included. We had probably 200 or 300 creatives, something like that, I don't remember right now. But uh it was something like 300 creatives, and we just uh dropped the videos together with all the contracts uh as well uh that these uh influencers signed uh giving us the rights to the uh perpetual rights.

AlexAnd this is also what the uh something that we did. We under- We didn't want to play the game of, I'm going to pay you for one year, and then we need to renovate the contract in order to keep running the ads. It was like, no, it's going to be a perpetual uh perpetual thing. We can run the ads for as much as we want.

JosephI see. So you would buy the rights to the content outright whenever you did UGC.

AlexThat that would have been too much of a headache and and they could see And in the in the scenario where the an ad goes really well, uh then they might ask you for 100k or something, and yeah, that was a big no. And uh we realized uh we realized pretty also quickly that there were some winner creatives that would get the favor of Meta and the favor of the public, and they would work really well. And there were other creatives, 97% of them, that no matter how good they look to you, they would wouldn't work, either because Meta didn't love them or because just the audience uh wouldn't wouldn't convert.

JosephYeah, I'm I was curious about the email part. You said you built some pretty good like email infrastructure to be able to send out tons of emails and also also do the negotiations. Yeah, tell me about some of the systems that you built.