Boost App Social · B2C · Instagram growth app
Fight every Meta ad account ban until you win it back
Recovered from 6-8 bans, including permanent ones; later got a Meta rep
What they did
What happened
In their words
Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS
Alex… into account restrictions, uh Meta doesn't have a billion people uh manually handling um uh accounts. I mean, now we have uh uh now we have a rep because we spend so much money. But at first, when you start, you do not, and you simply uh get um you get some uh help that doesn't doesn't really do anything sometimes, uh in uh third-world countries. And without people who can really push the buttons, and uh who can uh change things in your favor.
AlexAnd so, it takes a lot of time, a lot of fighting uh to gain back these accounts, to explain people internally at Meta why uh you should be allowed to advertise there. And so, this happened to us like six, eight times, and uh with permanent bans, as well. And we always managed to to get them back. Uh I'm sure that a lot of people would like uh quit at the first or the second time.
JosephThat's interesting that you say the biggest challenge is getting banned. I feel like most people would say figuring out ad creative, volume, you know, increasing spend, like more of the normal, you know, how do you do distribution. Well, let's just go over your over your product, cuz um it's it's Boost Social. So, tell tell me like why did you decide on this product idea? Is this like a almost like a product that sells itself because
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More from this episode
- Cold-email creators from 1,000 Gmail accounts, 10-30 emails each per day10-20% replied; fed a pipeline of ~300 UGC creatives
- Move creators to a Telegram group and send $100 upfront to prove you're realCreators installed Telegram and delivered; only one or two ran off with the money
- Buy lifetime rights to every creator video, including the right to edit itNo renegotiating when ads won; ~300 creatives and contracts transferred in the sale
- Give creators a one-page list of hooks that work, then let them improviseFounder says it balanced freedom and quality; low-effort hooks were rejected
- Caption every ad and film the creator over a green-screen demo of the appDistilled from ~$1.5M of spend; the format behind $100K MRR
- Open ads with one exact frustration, like 'stuck on 1,000 views'Among the final best ads; smaller reach but works really well
- Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shotsMore variety to feed Meta's algorithm; founder says don't overdo it
- Test many UGC ads on Meta, knowing about 1 in 85 will get the spendScaled to $10K/day and $100K MRR; ~$800K of ~$1.5-1.8M spend wasted
- Rebuild your web tool as an iPhone app when people use it on their phoneGuest calls it the right move; led to $100K MRR
- Add features beyond the core tool so people stay and pay moreFounder credits it, with Meta ads, for $100K MRR; no split given
- Sell to an unknown buyer through escrow, with a strong lawyer and seller referencesClosed a seven-figure sale after a 4-5 month negotiation
Tags: meta, ad-account-bans, appeals, meta-rep, platform-risk