GTM Sauce

Boost App Social · B2C · Instagram growth app

Fight every Meta ad account ban until you win it back

Recovered from 6-8 bans, including permanent ones; later got a Meta rep

Workedpaid-social

What they did

When accounts were restricted (algorithmic bans despite no policy breach for an Instagram marketing tool), kept escalating through outsourced support, legal calls and appeals, explaining internally at Meta why the app should be allowed to advertise. Each fight took months. With enough spend they got a dedicated Meta rep and kept a warmed-up account, both of which transferred at the sale.

What happened

Got every banned account back, 6-8 times including permanent bans.

In their words

Alex Vech - Copy This Facebook Ads Strategy, It'll Blow Up Your SaaS

Play from 8:44

Alex… into account restrictions, uh Meta doesn't have a billion people uh manually handling um uh accounts. I mean, now we have uh uh now we have a rep because we spend so much money. But at first, when you start, you do not, and you simply uh get um you get some uh help that doesn't doesn't really do anything sometimes, uh in uh third-world countries. And without people who can really push the buttons, and uh who can uh change things in your favor.

8:44

AlexAnd so, it takes a lot of time, a lot of fighting uh to gain back these accounts, to explain people internally at Meta why uh you should be allowed to advertise there. And so, this happened to us like six, eight times, and uh with permanent bans, as well. And we always managed to to get them back. Uh I'm sure that a lot of people would like uh quit at the first or the second time.

9:07

JosephThat's interesting that you say the biggest challenge is getting banned. I feel like most people would say figuring out ad creative, volume, you know, increasing spend, like more of the normal, you know, how do you do distribution. Well, let's just go over your over your product, cuz um it's it's Boost Social. So, tell tell me like why did you decide on this product idea? Is this like a almost like a product that sells itself because

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Tags: meta, ad-account-bans, appeals, meta-rep, platform-risk