Test many UGC ads on Meta, knowing about 1 in 85 will get the spend

AlexAnd the 100k MRR was a mix between adding interesting features that might help other than the hashtags themselves, so that people would see more value and would stick more, and would be willing to pay more, rather than the 40 bucks a year, maybe 100 bucks a year, and paired with uh a lot of Facebook ads, Instagram ads.

AlexSo, a lot of spend on Meta. Uh we started spending 100 a day, 500 a day, 1,000 a day, 10k a day, on Meta. And uh we learned a lot there. There was a lot of fighting to gain back accounts when you get randomly banned, because you didn't break any policy, but just their algos go haywire.

JosephLet's get back Let's get back to the ad spend, so like you you were spending $10,000 a day on on Facebook, Instagram, that's that's a lot of that's like scaled ad spend. Um and like you said, that's like pretty hard to scale on Meta, there's a lot of things you can run into. Um,

JosephYeah, so the the it seems like the ad creative strategy is basically um a hook around some desired outcome, like, hey, I I can't believe I just discovered this app. And then it just goes straight into like a 30 seconds of just pure like product demo and showing features.

AlexUh I mean, that was working very well for us. But you have also to account that one video out of 85 would would get all the ad spend and work,

JosephThat's what I wanted to ask you about, too. You said you burned through a million dollars in ad spend testing these things.