Move creators to a Telegram group and send $100 upfront to prove you're real

AlexAnd we don't You can do it via email, but back and forth chatting and negotiation happens be- better on on Telegram, and we can we could send them like uh bigger videos and and things like that, so we preferred to. And they would send back also the the content like the videos, the MP4s uh on Telegram, and so we we felt that that that space uh was right, and uh it worked very well for us.

AlexEspecially because we we sent them up front some money. Once we understood that the creator uh was promising, I would I would send them like 100 bucks up front already, so they would they would feel that it wasn't a scam, and that we were weren't uh wasting their time. Of course, one of two one or two ran with the money, but uh uh at the end of the day, it's the cost of doing business.

Joseph… via email cuz that's the email in their bio. But then once you negotiate over email, I feel like people just don't check their email like that, [laughter] and like you don't really want to like have a back-and-forth. Um I feel like that that's so true. Like that text message based, I mean, it doesn't have to be Telegram, but like you said, like that like Telegram had good um like file hosting and stuff, so that's a that's actually a good idea.

AlexFile hosting, group, yes, yes, yes, yes. Especially when you send them the money up front, and you send the contract, and you send them 100 bucks, they feel that it's real, they're going to do the step of downloading the Telegram. And uh because they feel that they can make another 1,000 bucks, uh you know. And so once they have downloaded that, they get receive the notifications on their phone. It worked very well for us.

JosephSo let's talk about the the actual ad creative strategy cuz that's I think that's kind of like, you know, content is king. Um, you you had so many creators were like making the ad like the UGC ad creative for you. Um, but I'm sure there was someone at the top, was that just you who are who was like coming up with the ad creatives?