Cut each creator's 5 videos into about 15 ads, mixing screen and in-hand shots

JosephYeah, we show like literally showing her account with the Reels in the back, and then kind of showing the results, too. She That was like half a second in there, but she showed like all the followers pouring in to her account.

AlexYeah. Exactly. And and and also, if you another interesting thing is sometimes we what we noticed, as well, is that in the app's business, it's really interesting to show uh apps on on the hand, as well. So, not just the the video recording on the iPhone screen, but take another phone, another camera, and record you using with the hand, also sometimes helps really re- like works really, really well.

JosephRight, so in this ad, you did both. You had the green screen with the app interface in the background, but also like the phone in the hand.

JosephRight. So just from one uh UGC ad creative, you would actually get like, you know, 20 because you can mix and match them and cut them up.

AlexMy take is that you don't want to overdo that, like go hyper-crazy with like, I'm going to spin it 2,000 ways with every single micro-bit. I would like spin maybe, if we received five videos from the creator, maybe we would turn it into 15 or something like that, you know? With with our own with our own judgment, though.

AlexLike we would give them this document with our ideas first, then they would put on top their own uh creative mindset, and then on top of that, once we received the final stuff, we would edit in order to remove uh to trim noise uh, but also mix and match sometimes in order to maybe go from five videos to 15, and have more variety, and feed the algo better.