GTM Sauce

Cal AI · B2C · photo calorie tracking app

Add daily logging streaks, copied from Duolingo

Unknownretention

What they did

Added streaks so users come back daily to log meals, modeled on highly retentive apps like Duolingo.
Stage
scale

In their words

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Play from 27:33

Daniel Heintzman… it comes to retention. So, like making the app like less buggy is clearly one of them, but I think improving the core logging experience. Like we did like a redesign of like the core screens in the app when it comes to like logging a meal. We redesigned like the food database, um the camera, the food detail page, things that people experience like all the time. Was also thinking about We had saw that there was a lot of clones of Cal AI. And so,

27:33

Daniel HeintzmanI guess the question is, is like how do you like create features that would work on Cal AI that wouldn't work on any other of these clones, as well as like a retention feature? So like one of the ideas that we had had, which we had shipped um like earlier on when I was when I joined Cal AI, was a groups feature, like a community feed where people can join their friends and then like stay accountable together and log foods together. So that was one. Another one was like streaks. So, making sure that people would come back on a daily basis to log their meals. Things like from the most retentive apps like Duolingo. The insight for groups was like Strava and trying to build like a network effect within within the app.

28:12

Joseph ChoiDoes Does Cal AI have leaderboards?

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Tags: ios, streaks, gamification, daily-habit