Sway AI · B2C · dating profile feedback app
Copy the text of a men's self-improvement account's most viral slideshows into your own designs
Slideshows averaged 10-50K views; one hit 600K
What they did
What happened
- Stage
- launch
In their words
Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)
Joseph ChoiSo would you make like dedicated videos just about like, "Hey, does anyone like se- send send us money and we'll give and you'll like review your profile?" Or is it more of like a small call to action at the end of the normal the normal videos from the page?
Daniel HeintzmanYeah, it was more just like in the caption of the video. But the main video itself was like designed for virality. I actually started posting on like TikTok for the first time ever. It was like my first like month ever posting on TikTok. I saw what was like what people were doing well on other TikTok slideshow apps and thought about like how we can adapt it for our own audience. So, I actually made all these designs in Figma. But all the text, I didn't even come up with. The text is like based off of another page that I saw that was doing quite well. I think the TikTok was called TikTok account was called like Men's Improvement, or something like that.
Joseph ChoiMhm.
Daniel HeintzmanAnd so I took like the most viral videos um and slideshows from that TikTok page and repurposed them for our account.
Joseph ChoiDid you use like some kind of automation to make make all of these slides like faster?
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More from this episode
- Grow an Instagram account on Hinge prompt tips before building, with a preorder linkSome videos took off within weeks; audience existed before launch
- Charge followers $15 by DM for a manual profile review before buildingPeople paid before any app existed; proved willingness to pay
- Make a month of TikTok slideshows in 1-2 hours from a spreadsheet and templateSeconds per slideshow; a month of posts in an hour or two
- Post unbranded slideshows until views come, then brand every slide with the appOne branded Christmas Day post got ~4M views and $5-6K revenue in a day
- Have one dating influencer make promo videos, then run them as ads from his pageTook revenue from $30-40K/month to about $2M a year; creative supply became the limit
- Open onboarding with short videos explaining the app before asking any questionsAdded after emails asking what the app does; no numbers given
- Ask for profile screenshots after the paywall, not before itSimple onboarding before the paywall performed a lot better; no numbers
- Sell extra analysis credits to people who rerun the profile checkAbout 11% of revenue
- Sell AI photo packs at $14.99 for one and $49.99 for tenBiggest upsell in the app; no spending cap lets big spenders pay more
- Preselect the yearly plan on the paywall to collect cash upfrontWeekly plan also tried; grew a lot slower
- Redesign the meal logging screens so people keep paying after the 3-day trial
- Let users join friend groups and topic groups with streak leaderboards
- Add daily logging streaks, copied from Duolingo
- Let users post progress photos, meals and streak badges to Instagram storiesA lot of users share progress and meals; no numbers
- Make the 3 screens creators film (camera, loading, food detail) instantly clear
- Grow through fitness creators who sell coaching, so the app doesn't compete with themMain growth driver; guaranteed views vs hoping to go viral
- Ramp up paid ads once influencer growth is workingMarked Cal AI's big growth inflection point; no numbers
- Launch in a month with game-like branding unlike bank-style crypto appsWent really viral; idea to launch in about a month
Tags: tiktok, slideshows, format-copying, creative