GTM Sauce

Cal AI · B2C · photo calorie tracking app

Make the 3 screens creators film (camera, loading, food detail) instantly clear

Unknowninfluencerproduct-activation

What they did

Because Cal AI grows mainly through influencer videos, and every video shows the same three screens (camera, loading screen, food detail page), design work focuses on making those three screens as easy to understand on camera as possible.
Stage
scale

In their words

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Play from 36:03

Joseph Choi… with Cal AI? Like the there's some aspects of it where it like doesn't feel like a calorie tracker, you know? It like feels very sleek. The scanner itself, you know, is a a novel feature compared to uh the existing calorie trackers that were out before Cal AI existed. But are you Are you trying to be like on the edge in a in a way that you described with Robinhood Crypto, or are you trying to be more like minimal and not stand out like too much?

36:03

Daniel HeintzmanYeah, I think the way the main thing I'm thinking about like for Cal AI is like making sure it's like really simple to understand, because the main way that Cal AI grows, as you know, is like through influencer marketing. And so the app needs to be like really clear like what's happening. With every single video that influencers post, they show three core screens, which is like the the camera, the loading screen, and the food detail page. If you look at those videos, it needs to be pretty clear like what is the app doing and like how it works. And

36:34

Daniel HeintzmanI think that's like something that we have worked on a lot as well, which is like how do we make that like those three three screens as like easy to understand as possible.

36:42

Joseph ChoiSo the is this the three screens? It's like the scan, and then the home page where you see all the calories, and then the the logging where you adjust the the numbers?

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Tags: tiktok, instagram, demo-friendly-ui, screen-clarity