GTM Sauce

Sway AI · B2C · dating profile feedback app

Ask for profile screenshots after the paywall, not before it

Simple onboarding before the paywall performed a lot better; no numbers

Workedpaywallonboarding

What they did

Tested letting users upload profile screenshots (requiring them to leave to their dating app) before the paywall vs keeping onboarding simple and doing the upload and rating after the paywall. Upload-first risked users leaving and never returning.

What happened

Keeping pre-paywall onboarding simple performed a lot better; guest thinks a lightweight pre-paywall aha would be better still
Stage
monetization

In their words

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Play from 21:37
21:18

Joseph ChoiI was curious to ask you You You said you would you put the aha moment after the paywall, or would you put it before? Like would you let people upload their pictures and then make them pay? Or would you like make them pay after the like the question and answer and like the the pictures, and then like let them upload the pictures?

21:37

Daniel HeintzmanYeah, it's a good question. We actually explored both. If you let people upload photos before the paywall, you risk them leaving the app and then not not never coming back again because they would have to go like to their other app and then upload screenshots. We explored that, but what we had saw was just the simplicity of like going through the onboarding and not asking people to do too much so they don't have to think before they hit the paywall, like just performed a lot better. But I think if there's a way to show the insight and like the aha moment or like lead up to that aha moment, I think it would've been better. Like they could do it before the paywall.

22:12

Joseph ChoiSo let me show you this. A lot of app founders I talk to have a feeling their app has viral potential, but don't want to be the person brainrot scrolling an hour a day hunting for formats, or worse, burning thousands on creators shooting videos that just flop. Recently, I've been telling every founder I meet about SpyTok. It's basically an AI TikTok viral marketer that I've seen a lot of top app growth teams using. You just paste a link to your …

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Tags: ios, aha-moment, paywall-placement