Ramp up paid ads once influencer growth is working

Daniel Heintzman… like the slideshows or the create your own content, it's harder to scale, right? You can only create as much content as you can push out yourself, as opposed to doing influencers, you can just keep stacking up um influencers to create posting videos. And then you're also The key with influencers is you have guaranteed views, as opposed to doing UGC, you're hoping and praying that you get a month where you go viral. And so it's less consistent.

Daniel HeintzmanI think I mean, paid ads also is when Cal AI took uh had a like a big inflection point is when we started like really ramping up on paid ads. And same as the app I was working on before. It's like once we started doing paid ads is when it really started scaling. And so, I mean, if you can get paid ads to work, it's the best option, but it's also kind of hard to do, right?

Joseph ChoiI get your point about organic. Like you if you're If you're the one posting your own videos, you're limited by how much you can post and how many accounts you can create. And that's why people create like all these other accounts. Um, but if your content strategy is is not fresh across every account, then you're you saturate your your own format like pretty quickly compared to like influencers. They have all these built-in audiences. Um so if …