GTM Sauce

Sway AI · B2C · dating profile feedback app

Post unbranded slideshows until views come, then brand every slide with the app

One branded Christmas Day post got ~4M views and $5-6K revenue in a day

Workedorganic-short-video

What they did

New TikTok account started with aesthetic, fully unbranded carousels (photo backgrounds), testing no CTA vs a CTA on the last slide, to warm up the account. Once a few videos popped and views felt guaranteed, switched to full branding (orange theme) with the app plugged on every slide, e.g. 'five mistakes when flirting over text, dating advice from Sway AI app'.

What happened

Branded pinned post posted on Christmas Day hit millions of views (~4M on screen) and drove $5-6K revenue that day, the best day to that point; guest credits heavy branding
Stage
launch

In their words

Daniel Heintzma - I speedran a new app from 0 to $2m/year in 6 months (here's how)

Play from 8:10

Joseph Choi… 50K views on every video. And they're all It It's all simple. It's like, "Oh, five mistakes when flirting over text, dating advice from Sway AI app." And then you kind of you CTA in every single slide, which is pretty pretty good. I feel like a lot of these slideshows are like I imagine they're kind of low converting cuz they don't actually plug the app. But yours actually plugs the app in every slide, not just like the last slide or anything.

8:10

Daniel HeintzmanI think what's an interesting note though is if you scroll to the bottom of that page, you'll notice that I actually started off with doing the these like aesthetic carousels where it was like more of like these pictures in the background which were fully unbranded. If you're starting a brand new account, and it's like fully branded, I almost feel like it wouldn't have gone as viral initially. I think initially in the first like couple weeks, the whole goal was to get the account warmed up and start getting traction. And then once we started getting traction and a few videos started popping off, then

8:43

Daniel Heintzmanum yeah, I had that idea of like adding the branding to it.

9:12

Joseph ChoiMhm.

9:13

Daniel HeintzmanAnd then once we like started getting traction and it was like guaranteed views, then we just made the whole branding like, you know, the orange theme and all of that.

9:21

Joseph ChoiThis seems like a really good one. Do Do you remember this like doing well and how many like how how many downloads this got you? Cuz this is like 600,000 views, and there was a call to action at the end. And then in the comments, people are saying like, "Have you tried this app? What's the link for the app?"

10:22

Joseph ChoiFive or 6K from one single TikTok. And there's like 4 million views.

10:27

Daniel HeintzmanYeah. I mean, it it helps that it was heavily branded too, so.

10:30

Joseph ChoiYeah. No, definitely.

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Tags: tiktok, slideshows, account-warmup, branding, cta